Scientific Games: WCLC’s First Online Lottery Program Expands Scientific Games’ iLottery and Growing Digital Business




WCLC’s New Online iLottery Subscription Program Paves the Way for Digital Modernization

LAS VEGAS and ATLANTA – April 5, 2021 – Society of Scientific Games(NASDAQ: SGMS) (“Scientific Games” or the “Company”) announces the launch of a new iLottery online subscription program for its long-standing Canadian customer, Western Canada Lottery Corporation(“WCLC” or the “Lottery”). Called Subscription place, the new program is available through the WCLC website and is the first example of a true digital offering for players, enabling the online purchase of lottery games and creating a path to digital modernization with greater presence. online for the lottery.

“This is a significant milestone and a great achievement for WCLC as it is our first online shopping methodology offering for lottery products, supporting our modernization plans through digital channels. Said Brad Wiebe, vice president of marketing for WCLC. “The subscription system provided by Scientific Games is strategic for our growth as we enter a whole new digital era for WCLC and our players. ”

The launch of WCLC in Canada expands Scientific Games’ growing iLottery and digital lottery business. The Company provides iLottery omnichannel and digital promotions programs, platforms, gaming content and services to more than 30 lotteries worldwide.

Underpinning WCLC’s new digital initiative are Scientific Games’ Player Account Management (PAM) platform and purchasing web services. Players can purchase LOTTO MAX, LOTTO 6/49, DAILY GRAND, WESTERN MAX, WESTERN 649 and EXTRA game subscriptions for up to 104 draws through Subscription Spot. The subscription can be set up in a matter of minutes, allowing the player to participate immediately. The company’s software offers geolocation, age verification, and alignment with other rules and regulations.

Membership allows WCLC to connect directly to their players with marketing and promotions, while providing self-service, which has become a valuable sales channel when accessing retail stores becomes a challenge.

“Scientific Games is extremely pleased to evolve our lottery systems and services in a way that supports WCLC’s long-term strategic plan and facilitates continued and responsible growth across all of its businesses to generate maximum revenue. for the governments it serves. This is another great example of Scientific Games. Games’ focus on omnichannel solutions that modernize the way lottery products are sold, ”said Byron Bridger, Canada Account Director for Scientific Games.

In addition to the central gaming systems technology, the new PAM platform and the online subscription program, Scientific Games provides WCLC with a sports betting solution and Scratch’n Win instant games. With a major facility in Montreal, the Company provides instant games to four Canadian lotteries and the Interprovincial Lottery Corporation.

WCLC is a Canadian non-profit organization licensed to manage, conduct and operate lottery activities as an agent for the governments of Alberta, Saskatchewan and Manitoba, as well as the Yukon Territory, Northern Territories West and Nunavut.

Scientific Games launched the world’s first secure instant play in 1974, the first digital instant play in the United States in 2014, and is the leading provider of interactive lottery games, mobile apps, player loyalty programs and more. ‘other interactive products and services in the American lottery. industry. The company provides games, technology and services to more than 150 lotteries around the world, including almost all North American lotteries.

© 2021 Scientific Games Corporation. All rights reserved.

About science games

Scientific Games Corporation (NASDAQ: SGMS) is a global entertainment leader providing dynamic games, systems and services for casinos, lotteries, social games, online gaming and sports betting. Scientific Games offers the largest and most integrated portfolio of game content, advanced systems, advanced platforms and professional services in the gaming industry. Committed to responsible gaming, Scientific Games delivers what Customers and gamers value it most: reliable security, engaging entertainment content, operational efficiency and innovative technology. For more information, please visit

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Forward-looking statements

In this press release, Scientific Games is making “forward-looking statements” within the meaning of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as “will”, “may” and “should”. “These statements are based on management’s current expectations, assumptions and estimates and are not guarantees of future timing, results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions. actual results may differ materially from those contemplated in such statements due to a variety of risks, uncertainties and other factors, including factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, Quarterly reports on Form 10-Q and its der deny annual report on Form 10-K filed with the SEC on March 1, 2021 (including under “Forward-Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date on which they are made and, except for Scientific Games’ continued obligations under United States federal securities laws, Scientific Games makes no commitment to update publicly forward-looking statements, whether as a result of new information, future events or otherwise.


Society of Scientific Games published this content on April 05, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 05 April 2021 04:29:03 PM UTC.


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