Ontario to Overhaul Online Lottery Platform with Bede Gaming

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Ontario Lottery and Gaming (OLG) may not be a household name outside Canadabut it provides more than $2.5 billion a year in cash to help Ontario providing health care, treatment, prevention and research on problem gambling; and support for amateur athletes.

The playOLG website offers a suite of lottery and casino games and is now undergoing a complete overhaul. UK game technology company Bede Gaming was selected to create OLG’s new customer platform.

Bede will create a brand new online platform

The contract with OLG is by far Bede’s biggest. It is also the first time that the company has won a contract with a supplier in North America.

David PridmoreSVP Enterprise Strategy & Analytics, OLG explained that as a Crown agency for the Province of Ontario, the company conducted a rigorous procurement process that began in 2017.

Pridmore commented:

“We are investing in digital technology and product solutions to improve the customer experience and ensure we meet changing customer expectations. The platform that Bede will provide will be a central point of integration for OLG’s products and channels.

He said the new platform will go live at the start 2020and that “the platform provided by Bede is an essential part of our future strategy to meet the changing needs of our customers”.

The new platform will allow playOLG to add new games, improve the online experience for gamers and enhance the mobile platform.

Alex BoucherManaging Director of Bede Gaming, explained that Bede is “building a complete replacement for the platform technology that underpins OLG”.

The entire project will build on Bede’s existing platform, customized and augmented for PlayOLG’s specific needs.

This is great news for gamers in Ontario, especially the news that playOLG will be getting a mobile option.

Online poker and sports betting could finally come to playOLG

PlayOLG launched its Poker PlayOLG Twitter account in 2013. The final tweet was posted on November 22, 2013, just four days after the account was opened.

PlayOLG obviously intended to offer online poker, but the plans never got past the drawing board.

sports betting suffered the same fate, but now that OLG has hired Bede to update the platform, there’s a good chance that those early poker and sports betting plans will eventually come to fruition.

So if the commitment to “add new games” includes online poker and sports betting, Ontarians will be able to abandon their accounts with offshore operators and revert to the safer provincial regulated environment provided by OLG.

Bede’s website boasts that the Bede platform is ideal for traders looking to add a bookmaker:

“For operators looking to launch or add a bookmaker to their branded offering, selecting the right platform partner is the key decision. To launch a differentiated offering, being able to take advantage of deep integrations with the bookmaker of your choice is essential , as well as using industry-leading marketing and reporting tools.

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Bede is new to North America but not to iGaming

Through its European operations, Bede’s platform currently processes hundreds of millions of transactions each month, totaling more than 2.5 billion one year.

The platform is “scalable, modular and adaptable allowing operators to integrate any third-party software into the platform or use its bespoke tools. The platform also integrates into terrestrial systems offering true omnichannel convergence solution.

Bede is authorized by the UK Gambling Commission (UKGC) and prior to entering into the agreement with OLG, Bede registered with the Alcohol and Gaming Commission of Ontario as a game provider.

The company is optimistic that the contract with OLG will only be its first in North America. MD Alex Butcher said:

“We are absolutely thrilled to have been selected by OLG. This is huge recognition of the strength of our offering and we look forward to supporting one of the most respected names in lotteries in achieving digital excellence.

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