As a Canadian province of Ontario Launches Online iGaming and Sports Betting Marketplace Todaysome of the biggest gambling operators have expressed high hopes for the courtwhich is the largest in the country and the first to take bets in a legal private online gambling market.
From Monday, April 4, 2022Ontarians are able to bet on casino games, sporting events and other gambling activities through online websites and smartphone applications of several registered operators to organize activities in the province.
Number of operators registered on April 1 was 25with more soonaccording to Alcohol and Gaming Commission of Ontario (AGCO), which regulates the industry. Although not all sites will launch immediately, those considering taking bets have stepped up advertising to reach potential users ahead of launch.
FanDuel Group launched a fully integrated real money online gaming experience in Ontario on schedule with the FanDuel Sportsbook App and the The FanDuel Casino app is now available. The company announced the week before the market opened that it would be part of the new Ontario online market scenario, and also announced its partnerships in the jurisdiction.
🚨 BIG NEWS 🚨
We are officially LIVE in the province of Ontario, Canada! 🇨🇦
— FanDuel Sportsbook (@FDSportsbook) April 4, 2022
BetMGM East making its provincial debut marking its 23rd operational jurisdiction. His CEO Adam Greenblatt commented on the new North American iGaming market and said: “Today marks an important milestone for BetMGM and a momentous occasion for sports fans and online gamblers in Ontario. We are confident that customers in Canada will appreciate the unique, interactive and world-class experience that only BetMGM can provide.”
BetMGM has also established partnerships with Canadian athletes to help reach players across the country. Wayne Gretzky, Hockey Hall of Famer and Edmonton Oilers captain Connor McDavid will appear in future BetMGM marketing campaigns, plus brand ads featuring Academy Award-winning actor Jamie Foxx and Basketball Hall of Famer Kevin Garnett.
— BetMGM 🦁 (@BetMGM) April 4, 2022
In addition, the sports betting site PointsBet Canada at launched its marketing campaign before the market opened at midnight on Monday. Curling Canada and other teams are partners with PointsBet and the company is working with the Trailer Park Boys on a series of online videos and advertisements. Comedy group Canuck is also set to host an in-person VIP launch party for the venue in Toronto.
As reported by the canadian press, PointsBet spokesperson, Patrick Eichner say it launch in Ontario is important for the company, which is already online in several US states with legalized online gambling. “Ontario is going to serve as both the foundation and mecca of Canadian sports betting, so you have to make that first impression and be strong from the start.”
🚨 We’re LIVE in Ontario 🚨
Come and see how WE do sports! 😏
— PointsBet Canada (@PointsBetCanada) April 4, 2022
Richard Schwartz, CEO of BetRivers from Rush Street Interactivesaid the company has hired 50 people in Toronto for its Ontario operations. The launch is significant for the company as it is the largest jurisdiction in North America to legalize online casinos. BetRivers ran commercials on Canadian television during the Winter Olympics with former TSN anchor Dan O’Toole, as the company had never operated in the country before regulations and needed the local clientele to familiarize yourself with the brand.
The wait is over!
Ontario, go @theScoreBet. 🇨🇦
Download now: https://t.co/v84nNiYfkH pic.twitter.com/2XyW7E3smZ
– the Score bet (@theScoreBet) April 4, 2022
Canadian brand, theScore Bethas also been online advertising also, featuring tv series actors like Curb Your Enthusiasm and Entourage. The company was also planning a weekend of Saturday-Monday night launch parties for fans in Toronto.
Kindred Group Unibet also launched its online sports betting and casino products in Ontario on Monday. “It was a great effort from the Kindred teams and our partners to bring the Unibet brand to life in Ontario on Day 1,” said Amanda Brewer, National Director Canada. “This underscores our ambition in this important market, where we intend to continue to build on our international success.”
“I’m proud of the hard work everyone put in to ensure we launched on time. With such a wide range of sports and a province brimming with sports fans, our customers can expect exciting new promotions from Unibet on a regular basis. We’re here for the long haul and look forward to expanding our presence in Ontario over the coming months as we welcome new customers to the Unibet family! added Brewer.
Sports betting data provider Genius Sports also Received AGCO regulatory approval on day of Ontario market launchcourtesy to immediately begin operations under its gaming-related provider license.
Of the society CEO and Co-Founder, Mark Lockecommented on the milestone and said, “I am delighted that Genius Sports has become one of the first sports betting providers to gain AGCO approval. This approval underscores Genius Sports’ exemplary compliance record. , and we are excited to be able to bring our market-leading sports betting data and technology to our customers in Ontario from day one.
🚨 Today marks the launch of the online gambling market in Ontario and we are ready to begin.
🇨🇦 We look forward to providing licensed sports betting with our premium solutions, including official CFL, CPL, AHL and NFL content. https://t.co/TAKKMWcIkd
— Genius Sports (@GeniusSports) April 4, 2022
Also on April 4, ESE Entertainment announced that he launched a new division of its business focused on expanding its existing products and services to iGaming companies. ESE focused on providing a range of services to video game developers, publishers and brands by providing technology, infrastructure and fan engagement services on an international scale; while operating its own e-commerce channels, esports teams and gaming leagues. By introducing its iGaming division, the company intends to serve registered iGaming companies by leveraging its expertise in the gaming and esports markets.
CEO of ESE, Konrad Wasieladeclared: “The announcement that Canada will launch a new iGaming marketplace in Ontario is groundbreaking. This opens up an opportunity that cannot be ignored. Our company has the infrastructure and solutions to provide Tier 1 services to iGaming companies around the world. We believe this is a great opportunity for ESE to expand its iGaming offering and leverage our complementary expertise in esports and gaming.
ESE Entertainment to Create New Business Division to Provide Services to iGaming Companies
— ESE Entertainment (@esegg_official) April 4, 2022
Online gambling already existed in Ontario, primarily in the form of gray market websites operating outside of Canadaand also through the Ontario Lottery and Gaming Corporation, who launched his Proline+ sports betting last summer after the federal government legalized single-event sports betting.
With online gambling regulations, the province aimed to protect consumers and provide choice. There have been some worrieshowever, from land-based casino operators and labor unions who fear the new market will affect income and jobs at their sites if they are taxed at a higher rate and lose customers.
According to a HLT Notice for Major Canadian Games report, the largest casino operator in the province, there is a projected possibility of thousands of lost jobs and $2.8 billion in lost revenue at land-based casinos in the five years after opening the online market.
However, Emily Hogeveen, spokesperson for Ontario Finance Minister Peter Bethlenfalvy said in a statement that The iGaming framework will “complement the land-based gaming business, not take it away, by providing new opportunities for land-based gaming operators to diversify their offerings and cross-promote between online and land-based venues”reported The Canadian Press.
Responsible gambling is also high on the province’s agenda. AGCO has established harm reduction standards for operators, including the requirement that sites have a mechanism to monitor players for “being harmed”. Operators must display responsible gambling messages, access to 24-hour support resources and self-exclusion options.