The Kentucky Lottery announced on Tuesday that it has launched the sale of several products online, including Powerball and Mega Millions.
Eligible players can create an account at kylottery.com and purchase Powerball, Mega Millions and Kentucky Cash Ball draw games. At launch, five Instant Play games ranging in price from 50 cents to $3 will be available, with more to be introduced in the future.
“Our customers are aging, and in order to sustain our business, we need to be more attractive to a younger population that is accustomed to making the majority of their retail purchases online,” said Arch Gleason, president and CEO of Kentucky. Lottery. “This group is very mobile and expects brands to be accessible online and on their devices. We deliver what they want.
Gleason said the shift to online sales shouldn’t be interpreted as competition to the Kentucky Lottery’s 3,200 retailers.
“Brick and mortar retailers are and will continue to be the most important part of our business,” he said.
• Maximum account deposit limits of $200 per day, $500 per week and $1,000 per month. These limits can be lowered by players at any time, and if they subsequently increase them, a 24-hour cooling-off period is in place before new limits are activated.
• Identity verification to confirm that a player is over 18 years old.
• Self-exclusion from the site, meaning they will not be able to access any of the site’s betting features.
• In conjunction with the KY Council on Problem Gambling, the Lottery will soon endorse the addition of text and chat capability to the 1-800-GAMBLER service. Players who don’t feel comfortable speaking with someone who has questions about the issue will be able to text or chat with experts who can help them.
• Other features such as a visible game clock available at all times showing game duration, display of bets, wins, losses and cash account balances, and free or demo games with same payout percentages and odds as games available for purchase.
The platform’s sales in its first full year (FY17) are estimated at $7 million. In contrast, overall lottery sales for the current fiscal year are expected to be $994.5 million.
SOURCE: Kentucky Lottery