Hoosier Lottery to study the effectiveness of online games

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INDIANAPOLIS, Ind. – The Hoosier Lottery is in the process of determining whether players in Indiana should be allowed to purchase tickets online for Powerball, Mega Millions and instant games, which could generate millions of dollars in gaming revenue as in neighboring states.

IGT Indiana, which operates the state lottery, said it will study the technology, marketing strategy, capital investments and teams needed to launch online games, as well as projected profits. He will present an action plan to the Hoosier Lottery Commission in 2020 that could allow online sales without legislative authorization, the Indiana Business Journal reported.

The company initially presented the idea to the committee in May, but without clarification.

Hoosier Lottery spokesperson Dennis Rosebrough said officials couldn’t consider the idea without more information.

“Given where we are at this point, any discussion would be purely speculative,” Rosebrough said.

Online lottery sales began when a notice issued in 2011 by the US Department of Justice determined that the Federal Wire Act’s veto on interstate gambling applied exclusively to sports betting.

Illinois and Georgia were among the first to launch online lottery sales in 2012. Now all but one of Indiana’s neighboring states, Ohio, allow online lottery sales. line.

Online lottery sales appeal to young customers and are convenient.

“We’re just demanding that everything be instant today, and that’s just an extension of that,” said Ed Feigenbaum, publisher of Indiana Gaming Insight, an industry newsletter.

Scot Imus, executive director of the Indiana Fuel & Food Association, said his organization – which sells 75% of Indiana lottery tickets – needs to do more research before forming an opinion. He said he was not sure the lottery needed new ways to increase its income, as it has already proven itself.

“I’m just not sure how much more is needed in this regard,” Imus said.

The Hoosier Lottery expects sales to hit a record $ 1.33 billion by the end of the fiscal year on June 30. As of April 30, sales were $ 1.12 billion.

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