DUBLIN–(BUSINESS WIRE)–The “Global Online Lottery Market – Growth, Trends, Impact of COVID-19 and Forecast (2022-2027)” report has been added to from ResearchAndMarkets.com offer.
The global online lottery market is expected to register a CAGR of 0.42% during the forecast period (2020-2025).
There is an increase in the popularity of draw games and instant scratch-off games in European countries, which can have a positive impact on the growth of the market studied.
The increased penetration of smartphones is giving rise to a number of mobile app-based lottery games. End users have the convenience and comfort of gaming in the comfort of their own space, which is one of the main drivers of the segment.
Main market trends
Improved internet connections, advances in security, encryption and streaming technology
The growing acceptance and popularity of the lottery, in general, has led to the creation of an entirely different form of internet gambling. The upsurge in consumer choice for online lottery is supported by faster internet connectivity, which allows operators to broadcast various events from around the world, allowing consumers to bet.
The growth opportunity for lottery operators through the online channel has forced online vendors to improve betting processes, in terms of security and reliability, which, in turn, has propelled the popularity of the lottery online around the world. In addition, for a long time, consumers have been concerned about banking security when carrying out any type of transaction on the Internet. However, advancements in online encryption and banking technology have helped address this problem, which has enabled consumers to gamble safely online and, in turn, boosted the market studied.
Europe has a large share of the market
The shift in demand from traditional draw-based physical game modes to virtual games is accelerating the growth of the European online lottery market. Moreover, since lotteries offer a high return on a low investment, a large number of individuals are attracted by the rewards and invest accordingly to participate in these games.
Companies offering lottery game services use social media as a promotional strategy to attract a large number of users, by posting winning prizes on social networking sites, such as Facebook, Twitter and Google+. This factor leads to increased sales of various lottery tickets. Also, strict government regulations regarding the operation of online lottery in European countries help to gain consumer trust and interest.
Main topics covered:
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Constraints
4.3 Porter’s Five Forces Analysis
5 MARKET SEGMENTATION
5.1 By end user
6 COMPETITIVE LANDSCAPE
6.1 Most active companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Lotto Direct Limited
6.4.2 Camelot Group
6.4.3 Lotto Land
6.4.4 Lotto Agent
6.4.5 Lotto Kings
6.4.8 Limited appendix
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information on this report, visit https://www.researchandmarkets.com/r/prkxyp