Gaming giant 888 is taking a major step into the African market by signing an agreement with industry specialists to form 888Africa.
This joint venture will operate 888 brands in the regulated online betting and gaming space on the continent, with content offered through a third-party technology platform. Products and games will also be designed for local preferences within the African market.
South Africa is the continent’s largest market and gaming revenue is expected to reach $2.3 billion by 2023.
As more countries seek to regulate in the region, the African online gambling market is attracting more and more attention from foreign investors.
888Africa will be led by Christopher Coyne, Ian Marmion and Andrew Lee of The Stars Group, along with Alex Rutherford of Editec Online and Helen Scott-Allen, former Chief Financial Officer of Premier Bet.
“We are very pleased to establish 888Africa alongside such an impressive roster of industry talent,” said Managing Director Itai Pazner.
Calling the African market “exciting and fast growing”, the new site will expose the brands to millions of new customers.
888Africa CEO Christopher Coyne said, “We are delighted to launch 888Africa alongside 888. With our team of experienced professionals and deep knowledge of African markets, our ambition is to grow the business into leadership positions. in certain regulated markets in the region. ”.
“Partnering with 888 will give us access to a world-class brand, as well as a large team of experts to support our growth plans, further strengthening our confidence in our future prospects.”