Sports betting and gambling service provider FSB will power bookmaker betRing from SZRT Slovakia, marking the Hungarian National Lottery’s first foray into a new market.
The multi-year deal will see the FSB power bookmaker betRing.sk from SZRT Slovakia. SZRT Slovakia is powered by the Hungarian state lottery Szerencsejáték Zrt (SZRT), its first release outside its local market.
The FSB said it views the deal as an opportunity to prove it can provide a top-tier product to other state lotteries looking to break into new markets. The company recently appointed Chris Graham as its new head of global B2B marketing.
“We are delighted to partner with SZRT Slovakia on this exciting multi-year agreement to become their trusted technology partner,” said FSB Chief Executive David McDowell. “Winning the highly competitive, multi-vendor bidding process for this opportunity is a great testament to our agile technology and growing industry profile.
“It has been extremely gratifying to see the talented and highly motivated teams from Slovakia and the FSB working together. This collaboration has enabled SZRT Slovakia to create an exceptional and feature-rich sports betting experience for the Slovak market through its betRing brand.
Hungary recently introduced igaming legislation that would end state monopolies.
The Slovak market was opened to private operators in 2018 after parliament approved the country’s new gambling law. The Slovak National Council overruled a veto by President Andreja Kiska to pass the legislation.
The law allowed fixed-odds betting licenses, limited the number of slot machines to 15 per arcade, and only allowed machines from one game provider in each arcade. Gambling sites also had to be more than 200 meters from schools or medical facilities.
Miroslav Baranec, CEO of SZRT Slovakia, described FSB as “the standout candidate” during the bidding process.
“FSB has delivered a premier sports betting experience incorporating in-depth localized features and content like floorball, esports and the ongoing Winter Olympics,” he added. “We are confident that this comprehensive offering will help us recruit, retain, engage and entertain customers in this competitive market.”