Eight predictions for sports betting and online gaming in the United States in 2022


This is the most wonderful time of the year – the season of predictions. Before we look into the crystal ball to see what 2022 has in store for the online gaming industry, let’s take a look at what we’ve done well, or not so well, in 2021:

GM backs down on Wire Act

I correctly predicted that the Justice Department would move away from the previous administration’s suspicious interpretation of the Wire Act as applicable to all forms of interstate gambling.

After being hit by the courts, and again on appeal, the DOJ sat quietly as the deadline for a Supreme Court case came and went. Hopefully this fabricated controversy will stay settled this time around for good.

Six New Sports Betting States

I predicted that at least six new states would pass online sports betting laws, including Maryland and Louisiana. This turned out to be true, as seven new states (New York, Florida, Connecticut, Maryland, Arizona, Louisiana and Wyoming) started taking bets, or at least paved the way to start taking bets, in 2022.

Arkansas can still slip into the New Year if the Racing Commission approves online sports betting regulations on December 30.

Oddly enough, Massachusetts and Ohio, two states that looked like a lock to do so, still haven’t acted.

More online casinos to come

I overzealously predicted that online casinos would find a home in three new states, but only Connecticut, in a somewhat surprising move, crossed the finish line in 2021.

I renew my prediction for 2022. Stay tuned to my top candidates.

Work to do in texas

I predicted Texas would steal the show as the most interesting state for industry news in 2021. While Texas grabbed the headlines, the bill quickly fizzled out. handful of untimely political controversies.

Unfortunately for Lone Star State sports fans, it will be until 2023 before lawmakers have another chance.

Success in Pennsylvania, Michigan

I predicted Pennsylvania could challenge New Jersey for the top spot in online gaming revenue unless New York legalizes sports betting and continues to send tens of millions of bets to its neighbors.

New York has yet to roll out legal mobile sports betting, which will continue to play New Jersey’s game and keep Pennsylvania in the rearview mirror until at least early 2022.

I also predicted Michigan would be hugely successful with the combination of iGaming and sports betting and they didn’t disappoint, steadily earning revenue every month.

Canada embarks on a sports betting game

I correctly predicted that Canada would legalize single match sports betting, which Parliament approved in August 2021.

Now it’s up to each province to determine the intricacies of the regulations. So far, betting revenues in the quick-to-adopt provinces have been somewhat mixed.

Sports betting in the South

I predicted 2021 would be a watershed year for southern states to embrace online sports betting, but only Florida got the job done… and only temporarily.

The party was over shortly after it began when the courts struck down the Seminole Gambling Pact.

Terrible DC performance

I will never go wrong in underestimating the DC Lottery, which continues to be the shame of the world of legal sports betting.

Each month, they continue to collect miniscule revenues – even as other states are booming – while deploying a series of increasingly comical apologies for their lack of performance.

Things are not moving quickly in DC City Council, but even they could be on the verge of ending the failed lottery venture and opening up the district to private online operators, which they should have. do to start.

Betting beyond sport

Finally, I predicted that sports betting would expand its reach to include all kinds of predictions, which would allow betting on outcomes like the Oscars, the election, the weather or, what is close to my heart, how many States will allow online gaming in 2022.

This market has yet to garner as much interest as I would have thought, and gaming regulators have had their hands too heavy with their current obligations to make it a priority.

The public is still in love with sports betting, as continuously growing income shows, but it is only a matter of time before we see regulated betting on future events beyond the world of sports.

As for the future, here are my predictions for 2022:

Prediction 1: State Attorneys General to Impose Restrictions on Gambling Ads

State regulators have already taken note and expressed their dissatisfaction with the torrent of advertising in states where sports betting is legal.

Customers face a bombardment akin to the daily blitz of fantastic sports ads of 2015-16, as companies fight tooth and nail in the all-important battle to acquire customers.

While this marketing barrage naturally slows down over time, it’s hard to see the industry successfully self-regulate the frequency of advertising until at least one state regulator or AG steps in.

Hopefully this sounds the alarm bells for the industry to take proper advertising sizing seriously before more drastic measures, like those seen in Ireland and the UK, are considered.

Prediction 2: Tribal Online Games Will Rise In New States Amid Uncertainty

The Florida legal debacle has proven that the issue of tribes’ ability to offer statewide online sports betting is far from settled and that India’s Federal Gaming Regulation Act (IGRA ), as drafted, is not a green light for online betting that occurs outside of tribal lands.

Tribes in other states will have important decisions to make: will they stick to offering online sports betting and online gaming on their lands, or will they seek statewide access itself. whether it involves regulation by state entities?

I predict the uncertainty of the TLIG, combined with the appeal of a statewide audience, will be enough for tribes in states like Oklahoma, Minnesota and Washington to consider working. with state regulators and lawmakers to operate online gaming in their respective states in 2022.

Prediction 3: three more states will allow iGaming

Now that online sports betting has been established, several other states will be looking to take it to the next level to have full online casino offerings.

I predict Indiana, Iowa, and maybe Colorado or Rhode Island will pass legislation in 2022 to join the seven other states that already offer online casino games.

Prediction 4: the South will finally launch into sports betting

States like North Carolina and Georgia have made great strides in socializing the issue of sports betting in 2021.

Even Southern Baptist strongholds like Alabama have jumped to a level woefully close to sports betting last year.

Despite conservative opposition to gambling in general, it is difficult to oppose the success of regulated sports betting in the 30+ states that have already legalized it.

If the Atlanta Braves qualify for another World Series, expect sports fans from North Carolina and Georgia to have a chance to bet on it this time around.

Prediction 5: New York’s sports betting market will undergo significant changes

Although not even operational yet, the loopholes in New York law have already been exposed. Expect operators to push for legislation to lower the tax rate from the currently nasty 51% to something more in line with Pennsylvania’s 34%.

Meanwhile, operators who didn’t make the initial cut, including household names and global gaming powers, will continue to push for a license, which also lowers the state tax rate to roughly at the same level.

Either way, New York is set to eventually become a more welcoming online gaming environment with (former Governor Andrew) Cuomo out of sight.

Prediction 6: Federal legislation to remove excise tax on sports betting will finally have a chance

After years of grumbling, mostly from representatives from Nevada and New Jersey, the time has come for the online gambling industry to make serious efforts to remove this arbitrary and archaic tax which clearly disadvantages legal operators by compared to illegal offshore operators who do not pay taxes.

At the very least, the 0.25% excise tax on legal sports betting should be used for related purposes, as a fund to allow law enforcement to finally go after blatant offshore operators who undermine the legal system.

Prediction 7: November 22 ballots will bring higher stakes for sports betting expansion

In 2020, sports betting proved popular with voters in many states. But the stakes are even higher for two of the largest markets in the United States.

Right now, industry-leading companies are taking steps to get online sports betting registered in Florida and California.

Of course, the tribes in these states have their own ideas about sports betting, particularly in Florida, where the Seminoles have already launched and shut down the state’s only online sports betting product.

Expect the tribes to open their war chests in what could be an unprecedented and shockingly costly battle leading up to the November ballot issue.

Prediction 8: More States to Join Billion Dollar Handle Club in Upcoming Football Season

New Jersey broke records in September 2021 with the first month of billion-dollar sports betting in the United States, a milestone Nevada matched in October.

Now that the high water mark has been set, expect this to become a regular occurrence.

As soon as Illinois’ restriction on in-person recording officially expires in March, they could find themselves pinching New Jersey’s heels for full control. And could the New York market reach the same highs in 2022?

Based on the number of people in the state, it’s possible New Jersey and New York will manage $ 1 billion this September.

Three other states to watch are Pennsylvania, Michigan, and Colorado, although the latter two can be considered a stretch despite the fact that much of the US sports betting market has so far been gangbustered.


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