slotscrapera global developer of solutions for the gambling industry, has released detailed information and analysis for sports betting operators facing the development of online services and the increase in the number of players who bet on sports, and the growing competition which pushes online bookmakers to improve their site, offer attractive odds and know exactly what sports their players like to bet.
As players’ tastes vary from market to market, bookmakers around the world have a vested interest in knowing what their users like to bet on, according to the company.
Why are some sports more popular for betting than others?
- Bettors tend to bet on sports they know (“conscious bets”).
- Many sports are more popular in some regions than others.
- Interest in betting on a sport is often correlated to a country’s performance in international competition.
Popular sports for betting in Asia
the The betting market in Asia has grown significantly over the past few years, according to Slotegrator analysis. As in the rest of the world, traditional football is the most popular sport there, and the number of punters who like to bet on football increases with each tournament or championship.
Basketball is also popular in the region, attracting spectators with its dynamic pace and high scores. In terms of betting volume, it is the second most popular sport in Asian countries.
Next on the list is what Asians are really famous for, Table tennis, which is a great sport to bet on due to its simplicity – just choose the winner. locust is quite a spectacular game and widespread in Asia, notes Slotegrator, especially in the Indian subcontinent.
the the esports industry cannot be ignored, and is closely linked to the traditional sports industry. Many basketball and football clubs have purchased their own teams for games such as DotA2, League of Legends, Counter-Strike: Global Offensive, etc. The most ambitious esports market has been occupied by Asians, famous for their serious attitude towards esports. Electronic sports in Asia may soon become more popular than traditional sports, Slotegrator predicts.
Popular sports to bet on in the Americas
Sports betting exploded in the United States after a federal law banning sports betting was struck down in 2018. American football tops the list of American sports bettors. Baseball, basketball, hockey, tennis and golf are also widely wagered. Combat sports, such as boxing and MMA, are very popular, as are horse racing and traditional games like darts.
In Latin American countries like Colombia and Brazil (soon the deployment of its sports betting regulations), football reigns supremesupported by a broad culture passion for the most popular sport in the world. Baseball and basketball are also popular, and Latin American bettors also enjoy blood sports like cockfighting.
Popular sports for betting in Africa
Traditional football is easily the most popular sport for betting in Africabut there are many other sports that are exciting to punters across the continent, such as rugby. The South African rugby team, known as the Springboks, have won the World Cup three times (1995, 2007, 2019). Sports betting sites operating in Africa offer betting on the annual African Cup organized by Rugby Africa, and people can also bet on major international tournaments like the World Rugby Sevens Series.
locust is “extremely popular” in South Africa, notes Slotegrator, and the national team, known as Proteas, is considered one of the best in the world. Although the sport is not as popular as football, bettors are willing to bet on it, especially in Kenya and Zimbabwe.
South Africans also like to bet on horses race. Each year, horses compete in prestigious races such as the Summer Cup, Cape Metropolitan Stakes and Durban July Handicap, with spectators entering the races through betting.
Popular sports for betting in Europe
Betting as a form of entertainment and a means of making money is widespread throughout Europe. Bookmakers can be found in almost all European cities. In recent years, sports betting in Europe has followed global trends, so there are non-European sports on offer.
The continent’s most popular game, just like most of the world, is Soccer. Many bookmakers offer bettors the opportunity to bet on both the most famous football leagues and the low odds leagues. Basketball is the second largest sports bet in Europe.
In addition to football and basketball, tennis is common among Europeans. A large number of tournaments are held throughout the year – bettors can find interesting pairs to bet on.
The British are known around the world as horse racing enthusiasts, which is also popular in other parts of Europe. Martial arts in Europe are experiencing a renaissance, at least as far as the stakes are concerned. Europeans like to watch and bet on boxing matches and MMA fights.
Popular sports for betting in Australia
Slotegrator says there are few countries in the world where people are as passionate about sports as in Australia. The country is home to some of the best swimmers in the world, as well as rugby and cricket teams. Australians are also interested in more unique sports such as netball, field hockey and Australian rules football. There are many national and international teams that punters bet on regularly.
Rugby remains one of the most popular sports in Australia. The National Rugby League (NRL) makes an annual profit from betting. One of Australia’s biggest sporting and betting events takes place every October – the NRL Grand Final.
Horses race in Australia has a long and interesting history and is directly linked to the gambling industry. According to experts, 76% of Australians bet on horse racing. Throughout the country there are many jockey clubs, both provincial and metropolitan. Thanks to them, races in Australia are held daily, which provides new opportunities for players.
Cricket is considered the national sport in Australia. Cricket fever peaks in the summer, and so does the betting season. Be it local or international matches, Australians will never miss an opportunity to bet on cricket.
Field hockey is also popular among Australians. Tennis is no less common for betting in Australia – the season starts in January each year. There are other sports such as football, motorcycle racing, golf and Aussie rules which are also popular among Australian bettors.
“It can be said that for many viewers – regardless of nationality, country or continent – watching sports is enough. But Thanks to the gaming culture in many countries around the world, people are going crazy for sports. For this reason, the The online betting industry is considered one of the most lucrative in the world. Another reason for the increase in demand for digital betting is the COVID-19 pandemic, as many professional sports leagues and events have been suspended, traditional establishments have been closed to the public,” Slotegrator explains.
“Every year, millions of people spend their money on betting. As the world shifts from offline betting to online betting, it’s safe to say that most countries are at the forefront of these changes. More and more entrepreneurs want to launch their own online betting platform. Slotegrator, one of the leading developers of solutions for the gambling industry, is ready to support and advise them on all issues,” the company concludes.