GZIRA, Malta, March 16, 2022 /PRNewswire-PRWeb/ — With the number of U.S. states legalizing online sports betting growing at a rapid pace over the past year, including legalization in new Yorkonline gaming brands will enroll thousands of new players in the college hoops extravaganza known as March Madness across April 4. According to a new survey by the American Gaming Association (AGA), more than 17% of American adults consider betting $3.1 billion on this year’s NCAA Men’s Division I Basketball Tournament.
However, Enteractive customer service experts say retaining these new players will be key to sustaining growth in the current gold rush to build customer loyalty.
“While iGaming operators like Caesars, FanDuel, DraftKings and many others spend significant amounts on promotion, marketing and competitive odds to drive high-speed growth as they enter these new markets in the United States, they need to focus on retaining all those hard-earned customers,” says Mikael Hanssonfounder and CEO of Enteractive, a company that has been providing loyalty and engagement services for the online gaming industry since 2009, reaching out to players on behalf of sports betting brands with highly effective personal phone calls.
Following the successful launch of mobile sports betting services in new York in January, it is clear that there is a huge appetite among American consumers for betting with the growing number of online sportsbooks. The professional online gaming magazine, iGaming Next, did an interesting analysis of the big three Superbowl handles in new York showing a rise during play with a steep drop afterwards, leading traders to want to smooth out these steep drops.
In 2022, with so many other states now offering legalized mobile sports betting, sports betting operators can expect to see an increase in new customer sign-ups around March Madness, but while this increased interest is good for business, successful growth will depend on these new customers remaining active. , rather than “churn” after the end of big events like the Final Four.
“There is a gold rush in the US sports betting market right now,” adds Hansson, “and the eventual winners will be the brands that engage with their customers and build relationships for the future. Every brand in this industry must have a clear focus on all aspects of their offering, ensuring that all the hard work to get to market and customer acquisition expense is not quickly lost to lapsed relationships.”
Susan von SeggernEnteractive, +1 2138400077, email@example.com
Jools Moore, Enteractive, firstname.lastname@example.org